Lead Comes In
From your website, ads, CRM, database, or incoming phone call.
Power up your business with AI
Never Miss
Another Lead.
Your AI Employee That Answers, Qualifies, Follows Up & Books Appointments 24/7.
We build AI Voice Agents that answer inbound calls, contact new leads, qualify prospects, follow up automatically, and book appointments directly into your calendar.
Book a Voice AI DemoBuilt around your business. Connected to your CRM. Available 24/7.
Callie AI / Voice workspaceExample workflow
Every conversation. A next step.
AI voice conversation
Meet your new AI employee.
Answers. Qualifies. Books.
“I can help with that. Let me ask a few quick questions so we can find the right next step.”
✓ Prospect qualifiedYour questions. Your criteria.
✓ Appointment bookedCalendar + CRM updated.
24/7Inbound call answering
Voice + SMSConsistent follow-up
CRMConnected conversations
HumanHandoff when it matters
📞 Talk to Callie
This is the demo.
Instead of reading about what Voice AI can do, experience what your customers could experience.
Conversation → Qualification → CRM → Appointment → Human Handoff
Try the live AI demo — it takes about 60 seconds.
Open “Talk to Callie” in the corner to begin.
Close the follow-up gap
You're Paying for Leads. But How Many Never Get a Conversation?
01Your team is busy.A new lead comes in while your team is busy.
02The office is closed.The phone rings after hours.
03The reply comes tomorrow.Someone fills out a form and doesn't hear back until tomorrow.
04“Call me later” gets lost.An old lead says “call me later” and nobody does.
Those aren't lead-generation problems.
They're follow-up problems.
Callie AI helps close that gap.
Before & after Callie AI
Same Leads. A Better Next Step.
See what changes when the follow-up process is built around every conversation.
Without a consistent system
- Missed calls go to voicemail
- After-hours leads wait for the next business day
- Follow-up depends on who remembers
- Your team plays phone tag to book appointments
- Conversation details are scattered across tools
With Callie AI
- Inbound calls answered around the clock
- New leads contacted quickly
- Automated follow-up based on your process
- Qualified prospects offered available appointments
- Conversation summaries and next steps in your CRM
AI handles the repetitive conversations. Your team handles the relationships.
How it works
From New Lead to Booked Appointment — Automatically.
AI Responds
Your AI Voice Agent answers or contacts the prospect quickly.
AI Qualifies
It asks the questions your team would normally ask and handles common FAQs.
AI Books
Qualified prospects can be scheduled directly into your calendar.
Your Team Takes Over
Your CRM is updated and your team receives the conversation details and next steps.
Lead → AI Conversation → Qualification → Appointment → CRM → Human Handoff
What it does
One AI Employee.
A Lot Less Manual Follow-Up.
Every conversation starts with a response.
Callie AI answers inbound calls 24/7 and contacts new leads using your business knowledge.
- Answer inbound calls 24/7
- Call new leads
- Answer common FAQs
The right questions. The right next step.
Your services and qualification criteria shape the conversation before your team takes over.
- Qualify prospects
- Ask your business-specific questions
- Route qualified leads
Keep the conversation moving.
Build a consistent follow-up process for prospects who need more time or have not booked yet.
- Follow up with leads who don’t book
- Reactivate old leads
- Send SMS follow-up
Turn interest into an appointment.
Qualified prospects can be offered available times and booked directly into your calendar.
- Book appointments
- Connect to your calendar
- Update your CRM
Keep your team in the loop.
Give your people the conversation context they need to build relationships and close the business.
- Summarize conversations
- Route qualified leads
- Escalate to a human when needed
Built around your business
More Than an
AI Receptionist.
We don't simply give you an AI phone number.
We build the system behind the conversation.
Your AI agent is customized around your services, FAQs, qualification criteria, calendar, CRM, sales process, and follow-up.
The goal isn't to replace your sales team.
AI handles repetitive conversations. Your team handles relationships and closes the business.
The system behind Callie AI
Your services & FAQs Business knowledge
Your qualification criteria Better conversations
Your calendar Direct booking
Your CRM & pipeline Connected records
Your follow-up process Consistent next steps
Your team Human handoff
“An AI agent isn't valuable because it can talk. It's valuable when it moves the right prospect toward the right next step.”
Marivic Flaherty
Founder, Callie AI • Simplifired Media, LLCAbout Marivic
Built By Someone Who Understands Sales — Not Just AI.
I'm Marivic Flaherty.
Before building growth and automation systems, I spent 11 years in high-performance sales and generated more than $85M in career sales revenue.
I've worked across sales, Meta Ads, funnels, CRM automation, lead follow-up, appointment systems, and AI.
That matters because every conversation should move the right prospect toward the right next step.
$85M+Career sales revenue
60+Businesses supported
200+GoHighLevel funnels &
workflows built
workflows built
Nearly 30Active client accounts
overseen
overseen
11.1x ROASRecent one-week
client campaign
client campaign
Who we help
Built for Businesses
Where Every Lead Matters.
Home ServicesRoofingHVACContractorsMed SpasDentalHealthcareReal EstateLegalProfessional ServicesHigh-Ticket Services
Your questions, answered
Before You Book, You’re Probably
Wondering…
What will I see during the demo?
We’ll walk through your lead flow and show how voice conversations, qualification, follow-up, calendar booking, and CRM updates can work together for your business.
Does Callie AI work with GoHighLevel?
Yes. Callie AI can be built around your GoHighLevel CRM, calendars, contact records, and workflows. We’ll review your current setup during the demo.
What if a caller needs a real person?
Your agent can be configured to route or escalate conversations to a human based on your rules, availability, and the needs of the caller.
Can it handle my services and FAQs?
The agent is customized around your services, approved answers, qualification criteria, and sales process. Your business context guides the conversation.
How long does setup take?
The timeline depends on your call flows, CRM, calendars, and integrations. We’ll map the scope and explain the implementation steps during your demo.
What does it cost?
Pricing depends on the system your business needs and the scope of the setup. Book a demo so we can understand your lead flow and recommend the right solution.
What Happens to Your Next Lead?
Right now
A new opportunity comes in while your team is busy, after hours, or between follow-ups.
With Callie AI
AI can answer, qualify, follow up, and book the right next step for your business.
We’ll map your current lead flow and show you where AI can take over the repetitive work.